The difference between SEO and SEM
A better understanding can be optained by visiting seo agency London
Marketing has come a long way in recent times and it has evolved its own acronyms and specific language, we are all part of this evolution and we all contribute to the confusion sometime can be created by many player calling things differently. Sometime we would be better off being more descriptive to avoid confusion.
Let’s take SEO and SEM in this case we often use this terms interchangeably and it would be fine for an industry veteran but for a newbie or a client the distinction is important and they do have different significates.
Let’s explore the distinction between SEO and SEM below to highlight the differences.
In short SEO is Part of SEM ie Search Engine Optimisation is part of Search Engine Marketing that’s what they stand for, SEM encompasses SEO obviously there is more to it but the notch of the story is this Search Engine Marketing is a brunch of Marketing and Search Engine Optimisation is a brunch in SEM. Let’s now explore further.
Value and overwelming advantage can be gained by visiting seo service in London
Search Engine Optimization
SEO as defined by Weebopedia is ” Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”
SEO is divided into 2 parts
On-Page SEO consists of:
• Clean and well-formatted page URLs
• Optimized meta data (title tags, meta descriptions, heading tags, alt tags, etc.) incorporating selective keywords
• Social sharing integration within your content
• Quality written and optimized page copy (including blog articles), incorporating selective keywords
• Optimized page load speed
• Google Author Tag (aka rel=”author”) incorporation
• and so on!
Off-Page SEO consists of:
• Social bookmarking
• Social sharing signals
• Link building to attract and obtain quality inbound links (aka “back links”)
This makes up the large majority of Off-Page SEO as a whole
• And so on also here!
Search Engine Marketing
To understand more visit London search marketing
SEM as defined by Wikipedia is “A form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.” Note that compared to SEO, SEM includes the use of paid search results, such as pay per click (PPC) listings and ads. In some contexts, the term SEM is strictly used by marketers to refer to their PPC campaigns and activities. But if you utilize both organic SEO and paid search, it’s accurate to say these fall within your SEM efforts”
SO, WHICH IS BETTER? Strict Search Engine Optimization or Search Engine Marketing?
What they shouldn’t do, though, is rely strictly on PPC long-term and not address organic SEO, since it’s proven that PPC performance is dwindling as we get smarter as creatures of search. There are many situations when PPC makes sense. For example, if a new company was launching their first website and initial online footprint, they’re likely going to need some immediate visibility in search until they build up some organic credibility since this process takes time. With a strategic PPC campaign, they’d be able to achieve this.
Organic SEO is also less costly long-term as you establish search credibility, as long as you maintain it with the consistent creation of quality content and social media usage.
Advocates on either side could argue one is better than the other; as an Inbound Marketer I have bias for the organic SEO approach but as I’ve outlined, true SEM still incorporates the use of organic SEO.
So, evaluate what’s best for your specific needs but make sure you fully understand the differences and how you’ll maintain your efforts long-term.